Google Plus for Small Business Marketing
Google Plus is a unique and powerful social network that most small businesses fail to make use of. With over 540 million users (as of October 2013), it is second only to Facebook in terms of overall users, but it has unique benefits not found in any other network.
Google has described Google+ as a "social layer" that enhances many of its online properties, unlike conventional social networks generally accessed through a single website.
What that means is that your connections through G+ (and other Gooogle services like Gmail) will influence what you see in other places online, including search results and Google AdWords ads. Think of this: your business' online presence could be benefitting from your connection to your fans and customers through Google+, including higher search rankings being just the beginning.
Powerful for Local Business
If you're a local business, Google is already presenting search results for locally-based queries to your target audience, and it's showing Google+ Local pages (formerly Google Local pages) most prominently in the results. The data from Google+ Local pages (including reviews) are what are shown inside of Google Maps.
So if people are searching for your local product or service, it's likely that they're going to see Google+ Local pages first before looking at any websites. Are you standing out in that context amongst your competition?
Google+ pages are now connected to YouTube channels as well, so any video content that you have on YouTube can be easily shared on Google+ to increase its visibility.
Interact with Video using Hangouts
Google+ also has a video conferencing service called Hangouts, which allow you to have private or publicly broadcast video conferences. Hangouts on Air are the name of the G+ video conferncing and livestream service, which allows you to record live video, including screensharing slide presentations, and automatically broadcast it live to an unlimited number of viewers via YouTube's live streaming capabilities. All for FREE.
If you're not already using video for your small business marketing, you need to consider how you can do so. Video is highly engaging and develops trust with prospective customers much quicker than text can.
How to Get Started
You just need to create your Google+ business page (or claim your Local page which already exists if you had a public Google Local listing), update it with your information, and start sharing your story and great content.
I'd like to share a step-by-step guide on how to setup your Google+ business page that will provide you with all the details you need to do it right.
Get your Google+ Business Training Guide today!